Most of the conversation in design right now is about what's changing. I'm more interested in what hasn't.
The part I care about hasn't changed much in the time I've been doing it. Someone has to work out what's worth making, and then shape it so it makes sense to a person who wasn't there when it was decided.
Most of that is a question of forces. Every problem arrives with more of them than you can hold at once: what a person needs, what the business can carry, what the material allows, what the team will actually ship. A good design isn't a compromise between those. It's the shape where they stop competing. Usually that means taking things out, which is slower and less satisfying than adding.
The tools have gotten much better at everything around this, and so has the knowledge. They take the tedium and widen what you can consider, and I use them daily and I'd rather have them. But they haven't touched the hard part. If anything they've made it easier to see where it was all along.
A few things I keep coming back to:
Form is the resolution of forces.
Systems before surfaces.
Human detail is delight.
Range is discipline.
Speed is not resolution.
Pattern Language
Naming Things
Product Design
2026
Pattern Language·Naming Things
2026
GM HID
AI Native Studio
Production
2026
GM HID·AI Native Studio
2026
Soundworks
Mobile
Product Design
2020
Uber
Rider Global
Research
2017
ACCD
One Degree
Product Design
2012
Longer positions on design practice, generative interfaces, and intelligence as substrate. Recent: On Patterns (2026), On Ideas (2025).